I'm sure many of you have come across the mega cool video of Beyonce rocking up to a school in Harlem, unbeknown to the kids who were dancercising to her one of her songs, and joining in with the festivities. If not, take a look...
Beyonce visited the school in support of raising awareness of childhood obesity in the US, under a scheme where children are encouraged to exercise at school - and you have to hand it to her, she sure makes a dance workout appealing.
My slightly cynical eye slowly drew upon the sweet nature of the video. While it is 100% commendable to participate in promoting such an important issue whilst also giving the kids an experience that they will never forget, I remembered that her new single Rule The World (Girls) has just been released last week... Curious.
A fun, impromptu dance video is something that PR specialists know will go viral as soon as Beyonce graces the camera with her presence. Especially as many websites are dubbing the video as in the style of a flash mob - something which it really isn't.
I don't mean to sound as if I am criticising Beyonce - it's something that every artist does when the time calls. After all they need the column inches in order to create a buzz. I've even given the title of her single a shout out in this post.
I suppose I am pointing out the mutual benefits of a lot of what we see in the media. What may seem like a selfless act of giving will more often than not be more beneficial to those who have given. Rightly so...?
To balance things out slightly, here is a great video that went viral a couple of years ago, of Beyonce giving up her time to sing to sick kids in a hospital in Singapore. And she sounds great.
No comments:
Post a Comment